You can hire marketing researchers to study your market, and read studies that others have made in your industry to understand which marketing techniques are most effective. You should also consider yourself as a sample of one and pay attention to your behavior as a way of injecting some common sense into your marketing plan. Ask yourself questions like these: Do you pick up the phone when a telemarketer calls at your home? At your office? When you find out who is trying to sell to you, do you think more or less highly of that brand? What do you think about companies that show up high on organic web searches? Is it different that they way you consider those that purchase ads from search engines? What about those that have ads and also score high in organic search results? How many pages of search results are you willing to read before giving up? How many products or companies do you need to find before you consider you have researched the competition? Three options, ten
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.