Once you install Social Selling Assistant, you configure your social media accounts and then search for content to share. By consistently sharing content in your industry, you can build your following by attracting new followers as well as keep your followers engaged with fresh content.
I have not used the system long enough to determine the quality of the content or compare it to the results I would achieve using a search engine to find interesting news. The advantage over posting manually is to have all your social outlets connected to simplify posting.
Microsoft Social Selling Assistant adjusts search results based on which articles you choose and reject over time.