by James Townsend The COVID-19 pandemic has forced people and businesses to adjust to social distancing with new behaviors. Many businesses such as retail and restaurants have had their physical locations closed and forced to conduct all their transactions online. Some of these businesses already had web infrastructure and delivery capabilities in place. Others scrambled to create new ways to place orders and pay for products and services online. These challenges have underscored the need for flexibility in your web presence. For those who are active on social media, these platforms have been valuable to share updates on the status of institutions. Churches have broadcast online with Facebook, and Twitter is a great source for sharing breaking news. LinkedIn provides similar capabilities for businesses to maintain contact with customers and suppliers. One of the lessons for bricks and mortar companies may be to develop online alternatives to deliver their products and services
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.