Source:ClickDimensions.com This is the second in a series of blog posts on digital transformation and the customer experience. I'm going to illustrate concrete ways in which real world events and actions are transformed into the digital record. Microsoft Dynamics 365 provides sales and marketing automation, tracking the customer experience. ClickDimensions is an add-on for Dynamics 365 that allows you to create rich email campaigns, communicate with customers via text messages , track clicks to web properties and much more. Here is a logical map of how you can perform digital transformation on your marketing and sales activities, based on products that we use at my company InfoStrat: Action / System CRM Email ClickDimensions Website Lead Score Whitepaper Download Stores contact information N/A Track clicks on website; creates contacts Ask for contact email Y
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.