The discontinuation of Microsoft Parature is just over two weeks from now, so presumably nearly all customers have chosen a new software platform for customer service and migrated to that platform. Many customers likely chose Microsoft Dynamics 365. They may have picked Dynamics 365 because it comes from Microsoft, and they can receive credit from Microsoft for any Parature subscriptions which were purchased but cannot be used due to the discontinuation of service. They also may have chosen Dynamics because of the integration with Office 365 and other Microsoft products. It may have come as a surprise to some customers that Dynamics 365 is not at all similar to Parature, even though Microsoft progressively implemented new features in Dynamics 365 to replace the functions that Parature provided. Here are some of the ways that they are different: Dynamics 365 is a broader platform than Parature. In addition to customer service it offers sales, marketing, field service, projec
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.