http://terminus.com/expanding-new-frontier-account-based-marketing/ Account-based marketing (ABM) is a sales strategy that starts by identifying companies or other organizations that are likely customers and targeting people at those organization rather than gathering leads from broadly-based marketing initiatives. Interest in ABM has been growing, and a number of companies such as Terminus and Marketo offer software tools to help with your ABM efforts. Users of Microsoft Dynamics 365 and ClickDimensions already own some of the key tools for an effective account-based marketing approach. Here are ways you can use what you own: Microsoft Dynamics 365 includes Insights powered by InsideView to allow you to look up companies and contacts based on your search criteria. This is a good way to jumpstart your account list and learn about a company's people, products and revenue. Use Dynamics 365 Marketing Lists to track the accounts you are targeting. As you refine your app
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.