Buying software for your business can be confusing due to the wealth of choices in nearly every category, from accounting to email marketing to customer relationship management (CRM). Some categories of software are horizontal, that is they are applicable to nearly all businesses, others have a vertical focus that makes them suitable for certain industries but not all businesses. Word processing or email, for instance, have comparable features which appeal to a broad group of customers. Sales, accounting and marketing software are often customized for vertical industries, or for the size of your company. QuickBooks is a leader for small businesses because it is affordable and easy to learn, but you would not expect it to be used by multi-national corporations, large manufacturers or national retailers. An industrial-strength software package such as SAP might make sense for an automobile manufacturer, but probably not for a carwash. Marketing software has similar specializat
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.