In the past we would write books about our favorite technology topics. It was a great way to learn products in depth and to validate our credentials for clients and prospects. Unfortunately, the publishing world has been in a tailspin for years, and readers seem to have abandoned books for shorter and more immediate forms.
Then we turned to white papers, trying to keep them below twenty-five pages for easier consumptions. This has been a good approach, and people seem to enjoy them, but now I'm concerned that the white paper is becoming as dated as a newspaper or a book.
Next we turned to videos. Our first videos were long, scripted affairs which walked through a demonstration step by step, with detailed explanations. Again, customers seem to enjoy them but I think attention spans demand something even smaller and tastier.
Therefore, here is the latest incarnation of our video demonstration. We have eliminated the voiceover and replaced it with text in the video, along with a jazzy soundtrack.
Is this the future? Do you like it better? Let me know at with an email to firstname.lastname@example.org or leave a comment here.