Skip to main content

High Impact Web Presence for Non-Profits

Non-profit organizations need to reach large numbers of people with their messages, and typically have a small staff and small budget to accomplish their goals. 

Several trends have converged to make it easier to communicate via your website and social media without a large staff of computer or marketing experts.

InfoStrat held a recent webinar to share some of the latest techniques and approaches.

 
  
Here are some highlights from the presentation:

  1.  High production values are not as important as they were in the past.  This means that people are no longer impressed by the slickest websites and videos.  In some cases, too much spending can erode the perception of authenticity and make people trust you less.  Even cell phone quality videos are now acceptable.
  2. Content is king.  The quality of your content (writing, speaking, video, images) is more important than ever. 
  3. Multiple channels reinforce each other.  There is no single channel in social media that is most important, although different audiences tend to favor certain channels.  I cross channel strategy is likely to boost the visibility of your content.  For instance, use Facebook to drive traffic to your website and vice versa.
  4. Do it yourself websites have reached a quality level where they are acceptable for many organizations and often look and perform better than custom sites that cost much more. 
  5. Mobile is growing quickly.  Be sure your content will work well on mobile devices -- this trend is picking up momentum.
 If you are not comfortable embracing social media yourself (which you should) then you may find others on your staff who are willing to lead the charge. 

Popular posts from this blog

Power Apps Portal: The Successor to Microsoft Dynamics Portal

In case you have been reviewing Microsoft's new pricing for its Dynamics products which was released this month and have been unable to find Dynamics Portal, it has been rebranded as Power Apps Portal and shifted to the Power Apps side of the Microsoft product family. Rebranding the portal product underscores the importance of app scenarios involving external users such as customers and suppliers.  It also provides a simpler interface than Dynamics 365 for occasional users. The new portal pricing is based on the number of unique users who log into the portal each month (for authenticated users) and on the number of page views for anonymous users.  "A login provides an external authenticated user access to a single portal for up to 24 hours. Multiple logins during the 24-hour period count as 1 billable login. Internal users can be licensed either by the PowerApps per app or per users plans, or a qualifying Dynamics 365 subscription." Pricing starts at $200/mo

Replacing Microsoft InfoPath with Power Apps

Source:  https://powerapps.microsoft.com/en-us/infopath/ Microsoft has offered a number of forms automation products over the years, and the most long running was InfoPath which was released as part of Office 2003.  InfoPath is a powerful and flexible product that stores user data in XML while offering form features such as rules, data validation, scripting, and integration with SharePoint.  The popularity of SharePoint resulted in many organizations standardizing on InfoPath for forms, especially internal forms which are hosted on an intranet such as employee reviews, leave and payment requests, and human resources forms. Microsoft has discontinued InfoPath, with mainstream support ending July 13th, 2021, and extended support ending July 14th, 2026. Microsoft has named Power Apps as the successor to InfoPath .  Power Apps has much in common with InfoPath.  Both products include integration with SharePoint.  Both are geared toward the citizen developer and do not require advan

ScreenMeet Remote Support Tool for Dynamics 365 Customer Service

I met Lou Guercia when he was president and CEO of Scribe Software, the leading CRM integration tool.  Scribe was acquired by TIBCO Software in 2018.  I recently reconnected with Lou and learned about ScreenMeet, the company he joined as chief operating officer.   The following is a description of the product provided by ScreenMeet: ScreenMeet is a cloud-based remote support tool designed to integrate with Dynamics 365 Customer Service. By enabling customer service and IT support organizations to address critical technical issues directly from their CRM or ticketing platform, it streamlines the process and provides a fully browser-based support experience. You can also use ScreenMeet with other CRM products or even on its own without a CRM. Here is a short video demo of ScreenMeet with Dynamics integration: ScreenMeet - Cloud-based Remote Support Integrated with Dynamics 365 Customer Support Once integrated with a Dynamics 365 CS organization, the ScreenMeet widget appea