Sunday, May 15, 2016

Introducing Komiko: Connect Your CRM to Email and More



To get the most of a CRM system, you should use it not only to track all your customers and prospects, but also all your sales and marketing activities.  While Microsoft Dynamics CRM and Salesforce allow you to track activities including emails, meetings, letters, and phone calls and some are tracked automatically (such as marketing emails), the challenge is that many activities require manual entry.

Komiko offers automation which connects your CRM to email and document management, automating this process.  It can scan your emails and track all emails sent to customers or prospects you are tracking in your CRM automatically.  This data gives you a rich new dimension to track and score leads.



There is a strong correlation between the number of times you communicate with a prospect and whether they are likely to purchase.  Komiko reveals this pattern without imposing a new data entry burden on your sales force.


Using Komiko, you can see who at your company is interacting with each account, and with each contact at your account.  It can add contact records for the customer to your CRM.

Email is not the only source of data for Komiko.  You can connect it to your filesharing websites such as SharePoint and Dropbox to track each time that you share a proposal or contract with a customer.

Komiko is on the leading edge of a trend to break down barriers between applications and automatically track behavior of your staff, prospects and customers.


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