Customer relationship management (CRM) software is growing in popularity for non-profit organizations, as the price of software and cloud deployment make it easier for both small and large non-profits to adopt CRM. My company InfoStrat has been working with non-profits for nearly thirty years, and we have witnessed growing adoption of CRM instead of more specialized software. For most of this time, non-profits focused on software specifically built for their business requirements, such as membership management systems, fundraising systems, and event management software. These products were custom developed by small companies, and from time to time these companies would go out of business or acquire one another, creating orphan software which was no longer supported or no longer being modernized. These products were not necessarily compatible with one another, so you could end up with an annual meeting system which was a completely different technology and interface from the membe
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.