Thursday, September 5, 2013

Why Microsoft Should Buy Netflix

With the retirement of Steve Ballmer and the acquisition of Nokia, Microsoft has shown just how serious it is about the vision of becoming a devices and services company.  The question is how Microsoft can close the gap with Google and Apple to become a contender in the mobile and tablet market.

One way would be to give Microsoft device users free legal access to entertainment content.  Imagine if Microsoft purchased Netflix and gave its device subscribers access to the Netflix content library.  Based on my informal survey at the lunch table, this would be enough to get many people to give up their iPhones and Androids and give Windows Phone a chance.

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