Monday, November 5, 2012

Jim Dreams of Apps

This weekend I watched the documentary Jiro Dreams of Sushi, which follows an 85-year-old sushi master in Tokyo and his two sons.   Jiro opens the movie by saying that once you choose a career you must devote yourself to it completely.   He is so obsessed that he dreams of sushi. It was inspirational to see someone so focused on success and attentive to even the smallest details.    His sushi restaurant has only 10 seats, but was awarded three stars by the Michelin guide.

I may not be Jiro, and my company InfoStrat has not yet earned Michelin stars, but I love my job as Jiro loves his job.  Instead of sushi, I dream of apps.

I dream of apps that will really make a difference.   I wonder how we can use today's latest technology to change the world, and change our lives for the better.  Too much of our innovation in computing hardware and software is focused on diversion rather than solving genuine human problems.

Astronaut Buzz Aldrin complains "You Promised Me Mars Colonies. Instead I got Facebook" on the cover of MIT Technology Review.  The article explores why money and effort are focused on trivial things, a phenomenon that is directly related to the decline of NASA.  Companies and individuals in my crazy business make billions and millions on things like fake farming games or enhancements to social networking or game time wasters.   

I'm not giving up, though.   Somewhere we can find an app that will make a difference, so I have to keep searching.

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