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Microsoft's Brad Wilson on Dynamics CRM 2011

Lauren Carlson of Software Advice has published a series of video interviews with Microsoft Dynamics CRM general manager Brad Wilson.


State of the CRM Software Market



My notes:
In last ten years CRM has become a necessity and not optional
Value of your company is your customer relationships
Social CRM is a new trend
Microsoft Dynamics CRM offers four things: a complete suite, flexible configuration and deep customization, user experience, and affordability
"Malicious compliance" means barely using a deployed CRM


How Can Microsoft Dynamics CRM Partners Survive in the Cloud Era?



My notes:
ISVs can allow customers to download trials of their CRM solutions.
Partners will likely have higher number of leads to handle
Likely to close deals without ever meeting the customer in person
Smart partners will learn how to handle a larger number of leads and customer trials
Majority of services revenue has come from domain expertise and high value consulting

What Percentage of Customers are Deploying in the Cloud?



My notes:
Microsoft doesn't break down its business by cloud v on premise
Cloud deployment of CRM will grow, especially for small business
Microsoft wants to encourage customers to try CRM online first and then choose cloud or on premise deployment
Same code base used for both deployment models -- so user can migrate from one to the other


Is the Microsoft Dynamics Marketplace a Success?



My notes:
Applications from ISVs can be downloaded into customer trials
Microsoft will be able to deliver partner value to customers in "frictionless" way
Thousands of partners in the catalog and the first 50-100 are available as downloads
More will come soon
Need localized (multiple language) versions as well as targeted solutions for various customer types

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