Infostrat has always been a nimble company, but from my perspective we are becoming more nimble even as we are growing. Perhaps it's just the new pace of innovation in cyberspace, the web community or whatever it's called these days. In the past we would write books about our favorite technology topics. It was a great way to learn products in depth and to validate our credentials for clients and prospects. Unfortunately, the publishing world has been in a tailspin for years, and readers seem to have abandoned books for shorter and more immediate forms. Then we turned to white papers, trying to keep them below twenty-five pages for easier consumptions. This has been a good approach, and people seem to enjoy them, but now I'm concerned that the white paper is becoming as dated as a newspaper or a book. Next we turned to videos. Our first videos were long, scripted affairs which walked through a demonstration step by step, with detailed explanations. Again, customers se
From James Townsend, vice president of Sylogist, thoughts on digital transformation, marketing automation, customer relationship management, Power Apps , Microsoft Dynamics 365, government contracting, customer service and more.